Focus on Forward: Vision, Velocity and Value in the Era of AI and Global Enterprise

In today’s business landscape, driven by rapid technological advancement and constant change, Ricoh continues to advance its mission of “Fulfilment through Work” through a customer seminar held on 5 February 2026, under the theme “Focus on Forward: Vision, Velocity & Value in the Era of AI and Global Enterprise.”

This seminar was designed to help organizations prepare for the future by bringing together knowledge, technology, and inspiration. It provided a platform for customers to stay up to date with key trends, exchange perspectives, and explore practical ways to leverage Digital and AI to enhance their work and operations.

The event was filled with a warm and vibrant atmosphere, with strong participation from Ricoh customers—reflecting their trust in Ricoh and reinforcing our role not only as a technology provider, but as a trusted partner committed to growing and driving success together with our customers through every stage of transformation.

Insights from Industry Leaders

Ricoh invited leading speakers from diverse fields to share their perspectives, helping participants gain a well-rounded understanding of modern business, technology, and the future of work.

• Khun Chatpawee Trichachawanwong (Ceemeagain)

  presented “Technology Trends 2026: Technology Directions and Driving Organizations into the Future,” highlighting key technology trends shaping both the present and the future. She emphasized that
  
  “AI is evolving from a tool we need to learn, into the core engine of operations and organizational transformation.”
  
  

• Khun Nakarin Wanakijpaibul (CEO – THE STANDARD)

  shared insights in “When the World Changes Faster Than Strategy: What Should Organizations Do in 2026?” offering strategic perspectives in an era where uncertainty has become the norm. He posed a critical question:
  
  “The real challenge is not how advanced AI is, but how effectively organizations can apply AI to create tangible outcomes.”
  
  

• Khun Sittipong Sirimaskasem (CEO & Founder – Creative Talk Conference)

  delivered “Work Smarter with AI: Strategies for the Digital Era,” exploring how AI can be leveraged to enhance efficiency, reduce repetitive tasks, and drive productivity, while reinforcing that
  
  “AI is not here to replace humans, but to amplify human capabilities.”

Inspiration & Mindset

• Khun Arin Methikul (Founder – Top 1%)

  presented “The 1% Mindset: How Ordinary People Rise Above the Average,” encouraging participants to revisit their mindset, personal development, goal setting, and continuous self-improvement.
  
  “Different thinking leads to different actions — and different results.”
  
  

• Khun Pongsatorn Dhanabordeephat (CEO, Business Owner, Advisor, YouTuber)

  shared perspectives in “Will Experts Be Replaced by Smarter AI? How to Succeed in Business in the AI Era,”
  reflecting on the changing labor market and modern business landscape. He emphasized that
  
  “In the era of AI, the smartest companies are not those with the best people, but those where people and AI work together most effectively.”
  
  

• Khun Prin Chamroenpanich (Founder & CEO – AEIOU Solution Co., Ltd.)

  concluded the speaker sessions with “AI Is Not Just a Tool, but a Strategic Driver for Organizational Transformation.”
  He reinforced that true Digital Transformation must begin with people’s mindset, combined with process and technology, to create sustainable change—focusing on the idea that
  
  “True productivity is not about working more, but about creating greater value with less time and energy.”

Technology Showcase & Partner Ecosystem

Beyond the speaker sessions, participants also explored exhibition booths from Ricoh and its leading partners showcasing modern workplace solutions, including: Hikvision, Salto, Okontek, Ricoh Spaces, LG, Step Solutions, Bangkok OA, Neat, Logitech, Jabra, MAXHUB, BenQ, Dell, SecurityScorecard, Microsoft, Fortinet, Samsung, APC, HP, ACSi, H3C, DailiTech, Cisco, and AIYU AI. Ricoh also showcased its own solutions, including Multifunction, Commercial and Industrial Printers, and Document Management Solutions.

This collaboration with partners enabled customers to gain a comprehensive view of end-to-end Workplace Solutions—from Smart Workplace and Document Management Solutions to IT Infrastructure and Cybersecurity—along with practical approaches to applying technology to enhance organizational performance across all dimensions.

Focus on Forward: Vision, Velocity & Value in the Era of AI and Global Enterprise was more than just a seminar. It served as a space for exchanging perspectives, sparking inspiration, and connecting people with technology—to collectively prepare for the future.

Ricoh remains committed to standing alongside its customers as a transformation partner, working together to build a better and more sustainable future of work.