Ricoh signs commercial endorsement contract with Paula Creamer, top international female professional golfer
Tokyo, September 26, 2008--Ricoh Co., Ltd. (Shiro Kondo, President and CEO) has entered into a commercial endorsement contract with Paula Creamer, a top female professional golfer from the United States. Ricoh will produce and actively use advertisements and novelty goods featuring Paula Creamer. Ricoh will carry out these marketing activities to further strengthen its customer relationships.
Paula Creamer, 22, started playing golf at the age of 10 and turned pro in 2005 at 18 years of age after winning 19 amateur titles. In 2005, one week before her high school graduation, Paula became the youngest player ever to win an LPGA Tour event. In the same year, she became the youngest and fastest golfer in the history of women's golf to earn more than one million dollars. Since then she has become the fastest to earn 2M, 3M, 4M, and 5M US dollars as well.
Among female professional golfers, Paula Creamer is ranked among the top players, as well as third on the LPGA Money List for 2008.
In recent years, Ricoh has sponsored the Ricoh Women's British Open, one of the world’s four major women's golf tournaments. Ricoh has also been the special sponsor for the Japan LPGA Tour Championship Ricoh Cup, one of the four majors in Japan. With its new partnership with Paula Creamer, who is expected to further her international achievements, Ricoh looks forward to promoting the player through LPGA sponsorships while enhancing its own brand value.
Paula Creamer's Profile
Home: California, United States
Height: 175 cm (5'9")
Professional Career: Began 2005
Paula Creamer's Performance in 2008
Fields Open First
HSBC Women's Champions Third
Stanford International Pro-Am Second
SemGroup Championship First
McDonald's LPGA Championship 10th (Tie)
Wegmans LPGA 10th (Tie)
U.S. Women's Open Sixth (Tie)
Jamie Farr Owens Corning Classic First
Evian Masters Ninth (Tie)
Ricoh Women's British Open Ninth (Tie)
CN Canadian Women’s Open Eighth (Tie)
Safeway Classic Sixth (Tie)