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Eco Action Day - 5th June 2009

Eco Action Day 
5th June 2009 
Eco Action Day is held on 5th June every year in Singapore to commemorate World Environment Day (WED) as defined by the United Nations. Throughout the world, organisations and individuals who are passionate about making a difference to the environment will pledge actions that they will undertake on this special day. 
In Singapore, the Singapore Environment Council (SEC), Ricoh Asia Pacific Pte Ltd and Ricoh Singapore Pte Ltd came together in 2007 to inaugurate “Eco Action Day” to encourage organizations of any size from all industries to set aside just one day a year to go green. A large amount of time is spent in offices everyday, the commitment needed by companies and organizations cannot be ignored. 
Believed to be the first of its kind in Singapore, Eco Action Day is registered as an official WED Day event in Singapore under United Nations Environmental Program and is endorsed by United Nations Association of Singapore. This initiative is also supported by the National Environment Agency, National Parks Board, Building and Construction Authority, and the Energy Market Authority. 
Stressing upon the need for corporate responsibility in mitigating the climate change phenomenon, Mr. Howard Shaw, Executive Director of SEC, says “The onset of the climate change phenomenon is no longer in doubt. What is important is for all of us to band together and take actions to mitigate global warming. Organisational eco-actions represent one of the most effective avenues.” 
“Ricoh staff worldwide is imbued with a strong sense of caring for our earth. Our Eco Action on the World Environment Day is just a reaffirmation of Ricoh’s commitment to environmental conservation,” says Mr. Nobuaki Majima, Managing Director of Ricoh Asia Pacific Pte Ltd. “This year’s contribution is our third challenge and definitely will sustain for the future.” 
Mr. Vincent Lim, Managing Director, Ricoh Singapore Pte Ltd, added “Resource conservation is a task that we are unable to achieve alone. As a corporate citizen, Ricoh will continue to participate in environmental programs to alert the public about the importance of energy conservation and climate change.” 
Although Eco Action Day only takes place once a year, through seeing how easy it actually is to be green, the organizers hope that this one day will extend to all 365 days and that this collective effort can make a real difference to counter climate change. 
Eco Action Day in 2008 saw an increase in participants by around 40% to 25 organisations from 2007, achieving a collective saving of 8991.32kWh of electricity and 6064.402kg of CO2. This year, SEC and Ricoh aim to reach out to more companies to go green on June 5, 2009. A promotional campaign was kicked off at Tanjong Pagar Ricoh Park to reach out to offices located within the Business District offering paper- and energy-saving tips. 
Participating organisations pledge their commitment to reduce their energy consumption on June 5 by delineating the actions they will take to tackle carbon emissions. They then submit a post-activity report with accompanying pictures as proof of their eco-actions. The event website was newly revamped to make it more user-friendly for participants. As of today, 43 organisations have pledged their support to participate. A post-event ceremony to recognize the green efforts made by participants will be held on Tuesday 30th June at Ricoh’s Printing Innovation Centre at VisionCrest Commerical (103 Penang Road). 
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About Singapore Environment Council 
The Singapore Environment Council (SEC) is a non-government, non-profit organization, with the status of an institution of public character. Established in 1995, SEC’s mission has been to educate, inspire and assist individuals, the community, businesses, and environmental groups to care for and protect the environment, and invariably, our Earth. The Council works to promote greater public awareness of the natural environment; to nurture the concern and responsibility of individuals towards it; and to encourage greater involvement in protecting it. To accomplish these goals, SEC organises, co-ordinates and administers environmental protection and conservation activities across the island, working with and motivating the Singapore public from all walks of life and all ages to get involved. 
About Ricoh 
Ricoh is a global leader in office solutions, creating new value at the interface of people and information, offering a broad range of digital networked products, including copiers, printers, fax machines to semiconductor-related products and digital cameras. Ricoh recently expanded into the digital printing industry, providing the most advanced high-end, high quality print solutions. Ricoh’s office solutions feature innovative hardware and software products that are seamlessly integrated to improve workflow, reduce total cost of ownership, comply with safety standards and meet environmental regulations to enhance office productivity. With 110,000 employees worldwide, and $22 billion in revenue in FY2008, Ricoh is also one of the world’s leading environmentalist companies, committed to sustainable business everywhere. Ricoh Asia Pacific Pte Ltd is the regional headquarters of Ricoh Company, Ltd., covering the sales and marketing activities of its subsidiaries and distributors in South East Asia, India and Oceania. Ricoh Singapore Pte Ltd is a Ricoh subsidiary in Singapore.