RICOH (Thailand) Secures No.1 Market Share in Multifunction Printer for 15 Consecutive Years

International Data Corporation (IDC), the leading global provider of market insights and advisory firm, reports in its IDC Worldwide Quarterly Hardcopy Peripherals Tracker of the CY2024 that RICOH (Thailand) Ltd. has maintained the No.1 overall market share in Thailand’s copier-based multifunction printer (MFP) segment for 15 consecutive years (2010-2024). This insight reaffirms RICOH’s leadership in Thailand’s office automation market, driven by expertise, long-standing experience, and trusted after-sales services¬¬— which are key factors to continually maintain the market leading position in multifunction printer segment in Thailand for several years. 

Ms. Charinee Senanarong, Chief Commercial Officer of Ricoh (Thailand) Ltd., stated, “Throughout these years, the competition in multifunction printer market in Thailand has become increasingly intense. However, we have maintained our position as the number one in overall multifunction printer sales, which reveals our deep understanding of customers and the long-standing trust they have given to us. Moreover, the launch of the new color multifunction printer models, particularly our flagship RICOH IM C Series, offer intelligent features and supports various digital solutions. These features and functions meet the evolving working styles, allowing us to remain a customer favorite in the MFP market in 2024. In this year, we continue to be committed to standing alongside our customers as a trusted business partner, supporting their sustainable growth."

Why are Ricoh multifunction printers the No.1 choice for Thai customers?

Ricoh’s intelligent multifunction printers are more than just copiers — they serve as a crucial gateway to a true digital and smart working environment. Designed to support advanced software solutions, applications, accessories, and cutting-edge technologies, these printers also offer the latest security features, energy-saving modes, and environmentally conscious design. Moreover, we are committed to reducing carbon footprints and environmental impacts at every stage from manufacturing, transportation, usage to end-of-life management. This approach reflects our dedication to sustainability, aligning with global SDGs and ESG principles as we aim to create a better, and more sustainable world. 

RICOH is expanding beyond the role of copier provider.

Ricoh is a leading Japanese company specializing in digital products and solutions and has been a trusted partner to customers in Thai market for over 80 years. Nowadays, where digital technology has become a necessary part of people’s lifestyles and ways of working, we are committed not only to be a manufacturer and distributor of office automation equipment, but also to be a ‘Digital Services Provider’. We are becoming a provider of innovative and comprehensive solutions tailored to the customer’s needs across all industries. Our goal is to transform workplaces into modern work environments, streamline daily work, and empower people to unlock their potential and creativity at work, which is aligned with our vision of ‘Fulfillment through Work’.

In addition to Ricoh’s multifunction printers and printers, we also offer a wide range of solutions and services that fully support the ‘Hybrid Workplace’. Our Digital Transformation solutions are designed to help organizations transform their processes into a new modern digital way of working. We also provide various office solutions such as meeting room solutions, desk booking and visitor management solutions, smart security management solutions, parking management solutions, digital signage, as well as IT, cloud, and cybersecurity services. Our commitment is to create modern workplaces and systems that empower our customers to adapt seamlessly to changes in the working way nowadays and into the future.

Trust in expert care, with service centers available across Thailand

In addition to the quality of products and solutions, Ricoh’s after-sales service is another strength that has earned the trust of our customers for a long time. We have dedicated teams of service engineers and experts, with customer service centers covering the Bangkok Metropolitan Region. We also operate 6 regional service branches and more than 24 sub-service centers across the country.

Go Further, Sustainably Together with Ricoh.